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Old September 16th, 2010, 16:50:17   #1
belsammael
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Default Tokyo Game Show 2010

Chiba, Ja[am - The world’s top gaming event, the Tokyo Game Show 2010, opened Thursday in Chiba Prefecture, featuring the latest titles and consoles from more than 190 game-related companies worldwide amid a rapid rise of Internet-based games.

During the four-day expo, which is marking its 20th anniversary, companies and groups will showcase about 700 game titles and items, some of them online games to be played on such platforms as personal computers and mobile phones, according to the event organizer, the Computer Entertainment Suppliers’ Association.

Some of the highlights in this year’s expo include hands-on experience of new controllers for Sony Computer Entertainment Inc’s PlayStation 3 as well as a motion-sensor game unit from Microsoft Corp. which enables players to play games without using controllers.

SCE has said it expects to launch its Move motion and single-hand navigation controllers for the PS3 in Japan on Oct 21, while Microsoft plans to release the new game system Kinect on Nov. 20.

By releasing user-friendly new game systems, the two companies aim to appeal to a wide range of players from children to the elderly, whom the front-runner Nintendo Co has succeeded in attracting through sales of its Wii game consoles, analysts said.

In the expo, Microsoft took the wraps off its upcoming game titles being developed by Japanese creators to be played on Xbox 360 and Kinect.

‘‘The concepts we saw here in Japan were inspired, unique, and unlike anything we have seen before,’’ said Phil Spencer, corporate vice president of Microsoft Game Studios, in a keynote speech.

‘‘Because of the challenges in today’s market, they (the creators) feel they have to play safe with their game concepts in order to get their games published,’’ he said.

‘‘So we suggested a new path to success. We asked Japanese creators to bring us the wildest, craziest ideas,’’ he added.

This year’s game show comes before the release of a new model of Nintendo’s DS game console in Japan during the financial year through March 2011 that will allow players to see 3D images without the use of special glasses.

Whether the new products can be successful depends on ‘‘their pricing and the diversity of software,’’ said Etsuko Tamura, analyst at Research Division of Mizuho Investors Securities Co, noting that a Kinect sensor which needs to be connected with the Xbox 360 will be sold at a retail price of 14,800 yen, while the Nintendo Wii console will sell for 20,000 yen.

Nintendo is not taking part in the game show, and it has not announced the launch date or price of the Nintendo 3DS console. But new titles that can be played on its Wii console will be displayed by software makers.

Meanwhile, many game titles for mobile and smart phones as well as the iPad multimedia tablet computer released by Apple Inc will also be displayed amid the increasing popularity of mobile phone games.

In a bid to lure more visitors from Asia, the expo will hold a business forum that will gather for the first time Asian gaming industry experts and businessmen to discuss the future of the game market in the region, the organizer said. The expo will also provide an opportunity for software makers and others to engage in business talks aimed at selling licenses and forming alliances, it said.

As in the previous year, the first two days will be open to the media and people involved in the gaming business and the latter two will be for the general public. This year’s expo is scheduled to offer 1,458 booths and expected to draw 180,000 game fans, according to the organizer.


..every year, game fans all over the world await the Tokyo Game show for the revealing of upcoming new titles. Already announced are a new Devil May Cry game, Asura's Wrath and Dead Rising: Case West.
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